What is keyword research?

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the "right" keywords can make or break your website. Through the detective work of puzzling out your market's keyword demand, you not only learn which terms and phrases to target with SEO.
 
Keyword research is a core SEO task that involves identifying popular words and phrases people enter into search engines -make in an attempt to figure out what to rank for. Researching keywords gives marketers a better understanding of how high the demand is for certain keywords and how hard it would be to compete for those terms in the organic search results, offering some direction to optimization efforts.
 
A keyword search is the words used by internet users to find what they are looking for. If I’m looking for a new pair of trainers, I might search for ‘white trainers for women’ or ‘Nike white trainers for women’. These are keywords. Some keywords are long and some are short.
 
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