What is keyword density?

Keyword density tells you how often a search term appears in a text in relation to the total number of words it contains. For example: if a keyword appears three times in a 100 word text the keyword density would be 3%. From the point of view of search engines, a high keyword density is a good indicator of search engine spam. If a keyword appears too often in a website, search engines will downgrade the website and it will then appear lower down in search results.
 
Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization, keyword density can be used to determine whether a web page is relevant to a specified keyword or keyword phrase.
 
Keyword density refers to the number of times a particular keyword appears on the web page or the website. Higher the number of repetitions, higher will be the keyword density. The keyword density of a particular keyword is an important factor determining your ranking on the SERP.
Although there is no specified keyword density to be followed for SEO, a keyword density of 3 to 5 times is considered to be the upper limit, else the search engine and your ranking on the search engine result page is likely to be affected.
 
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