What is keyword density and what is the formula to know keyword density?

Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization, keyword density can be used to determine whether a web page is relevant to a specified keyword or keyword phrase.
 
Keyword density refers to the number of times a keyword appears on a given webpage or within a piece of content as a ratio or percentage of the overall word count. This is also sometimes referred to as keyword frequency, or the frequency with which a specific keyword appears on a webpage. To determine the keyword density of a webpage, simply divide the number of times a given keyword is mentioned by the total number of words on the page – the resulting figure is the keyword density of that page.
 
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