Guest Blogging is simply an art of creating content and publishing it with online readers, but in this case, the content is actually published on another person’s website. That’s where the phrase Guest Blogging comes from. By posting your website content on another blog, you are basically increasing awareness about what you do, because not only the followers of your company will see the content, but those people, who follow the host blogger, would be able to see the content as well. In this way, you reach the audience that might not be aware of your company, brand and work.