What is google rich snippet?

Open up Google. Type in your inquiry. Notice the top 10 results that show up after you hit enter?

Take a look at result number one.

Top Portion - Title (blue color)
Description - body short description in black color font
URL - in green color

That is your Google snippet.

Creating a Google rich snippet, to me, mean you limit the character pixels in a way that it fits the allowable size to be shown in the snippet.

For example, you write a title that's too long. Google may cut that out.

Sample: The Top Ways to Create a Mobile Friendly Web....

You would want to create a title that would confirm to the allowable size so it won't be cut. The same applies with the description.
 
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