What is Google Adwords?

Google Ads (formerly Google AdWords ) is a well-known advertising platform with companies because it allows you to display ads on the first page of Google , overnight. Even if it seems "easy" to advertise on Google AdWords , you should know that a whole bidding process is behind the platform. Thus, an advertisement will obviously not appear, if the price paid is not high enough.

In order to understand exactly what Google Ads ( AdWords ) is , especially on the search network, it is important to explain the following:

1. Google Ads and Search
2. The auction system
3. The diffusion of advertisements
4. The cost of an advertisement
5. Google shopping
 
Google Adwords is the system Google has developed to assist you in marketing your ervices in the Google Search Engine. The system is a pay per click system; this means you can dictate where your ad appears through bidding for a series of phrases. This keyword tool is a pretty good way to establish a baseline list of Adwords keyword ideas for your website. You enter a word or phrase, or alternatively, a URL, and the Adwords Keyword Tool spits back a list of related keywords and some additional traffic data.
 
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