What is Exit Rate?

Well, to get a little more specific, I believe exit rate is a synonym of bounce rate in which it tracks how quickly a visitor leaves your site. You want to have a very low exit or bounce rate. If I'm wrong, someone will correct me.
 
Exit Rate measures how many people left your website from a certain page. It would seem like it would show you where people are exiting from your site so you can fix problems with specific pages it is called exit rate
 
It's an important metric to look at, because if your bounce rate is too high it can result in penalties from Google, both in your organic rankings as well as your paid search landing pages. Google looks at the click through rate of your search engine listings, but they also look at how long the user stays on the landing page too.
 
I believe exit rate and bounce rate is different. Got this information from google analytics website:

1. For all pageviews to the page, the exit rate is the percentage that were the last in the session.
2. For all sessions that start with the page, bounce rate is the percentage that were the only one of the session.
 
When dealing with bounce rates, you should first do some analysis of your traffic to make sure you are getting real users coming into your site, and not just a lot of bots and fake traffic. This can happen if you are purchasing ad space from someone and they are sending you bogus traffic to make it appear they are performing well. It can also happen if your paid ads are getting hit by scammers trying to drive you out of the ad spots.

Once you have verified it is all real traffic, you should start implementing a landing page testing strategy. Google Analytics has a built in tool to do this for you. That is probably the safest route, because other tools can make it look like you are cloaking your site.
 
OhioTom76 said:
It's an important metric to look at, because if your bounce rate is too high it can result in penalties from Google, both in your organic rankings as well as your paid search landing pages. Google looks at the click through rate of your search engine listings, but they also look at how long the user stays on the landing page too.
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I too agreed with this post. OhioTom you said perfect term of exit rate.
 
Exit Rateis nothing but,
>This is the term used in website traffic analysis.
>It is the % of visitors to a site who actively click away to a different site from a specific page ,after possibly having visited any other page on the site.
>The visitor just exit on that specific page.
 
Exit rate is a term used in web site traffic analysis and oil and gas production, as well as a financial term.

Exit rate as a term used in web site traffic analysis (sometimes confused with bounce rate) is the percentage of visitors to a site who actively click away to a different site from a specific page, after possibly having visited any other pages on the site. The visitors just exited on that specific page.

Exit rate as an Upstream (petroleum industry) term refers to the rate of production of oil and/or gas as of a specified date.[1] Often this will be the projected rate at the next year end.

Exit rate as a financial term refers to the revenue or cost to be expected in the following fiscal period as a derivative of the performance in the current period.

When used in the context of revenue, exit rate refers to the income expected in the following period as a result of sales closed in the existing period (assuming no further sales are made). If a company worked throughout the year and managed to signed up deals that will generate 1M USD a year in the following year (assuming no additional sales), then it would be said that company has 1M USD exit rate in this year.
 
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