what is email marketing:

Email marketing is the process of sending targeted emails to a group of recipients with the aim of promoting products, services, or brand awareness. It involves creating personalized, engaging content to build relationships with customers, drive sales, and nurture leads. Effective email marketing includes strategies like segmentation, automation, and A/B testing to ensure messages reach the right audience at the right time.
 
Email marketing is a digital marketing strategy that involves sending promotional messages or newsletters to a group of people via email. It is used by businesses and organizations to communicate with their customers, build relationships, promote products or services, and drive engagement. Here are some key aspects of email marketing:

Key Components-

Target audience
Content
Call to action
Automation
Analytics

Benefits of email marketing-

Cost effective
Direct communication
High ROI
 
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