What is ECPC?

Enhanced cost-per-click (ECPC) is a bidding feature that raises your bid for clicks that seem more likely to lead to a sale or conversion on your website. That helps you get more value from your ad budget.
 
eCPC is effective cost per click in online advertising. While CPC is the actual price for each click when buying clicks, eCPC is a calculated metric that tells you what the CPC would have been if you bought clicks instead of impressions, actions etc. The term CPC is often used instead of eCPC in the everyday language.
 
ECPC is Enhanced cost per click, this is a kind of automated bid strategy which is also available in manual cpc bidding. This bid strategy provides the facility of automatically increase the current cpc value to 30% more, when it seems that the current scenerio is more liable for conversion.
 
eCPC is effective cost per click in online advertising. While CPC is the actual price for each click when buying clicks, eCPC is a calculated metric that tells you what the CPC would have been if you bought clicks instead of impressions, actions etc. The term CPC is often used instead of eCPC in the everyday language.
 
eCPC is effective cost per click in online advertising.

While CPC is the actual price for each click when buying clicks, eCPC is a calculated metric that tells you what the CPC would have been if you bought clicks instead of impressions, actions etc.
 
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