What is ECPC?

Greetings,
eCPC stands for effective Cost Per Click. While CPC is the actual price for each click when buying clicks, eCPC is a calculated metric that tells you what the CPC would have been if you bought clicks instead of impressions or actions.
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Enhanced cost-per-click (ECPC) is a bidding feature that raises your bid for clicks that seem more likely to lead to a sale or conversion on your website. That helps you get more value from your ad budget.
 
ECPC or “Effective Cost per Click", is a metric used by Internet marketers to gauge the effectiveness of their online campaigns. Sometimes it is referred to as Estimated Cost per Click. It is calculated by the total earnings generated by online advertisements, and the number of clicks it took to develop those earnings.
 
effective Cost per Click. Similar to effective Cost per thousand Impressions - if you are paying with a different type of pricing model it is backing out to see what your CPM would be if you were paying with a CPM model. So same thing, if you were paying with a CPC, what the CPC would be.
 
Enhanced cost-per-click (ECPC) is a bidding feature that raises your bid for clicks that seem more likely to lead to a sale or conversion on your website. That helps you get more value from your ad budget.
 
Definition eCPC in online advertising
eCPC is effective cost per click in online advertising.

While CPC is the actual price for each click when buying clicks, eCPC is a calculated metric that tells you what the CPC would have been if you bought clicks instead of impressions, actions etc.

The term CPC is often used instead of eCPC in the everyday languag
 
Enhanced cost-per-click (ECPC) is an offering highlight that raises your offer for snaps that appear to will probably prompt a deal or change on your site. That offers you some assistance with getting more esteem from your advertisement spending plan.
 
eCPC is effective cost per click in online advertising.

While CPC is the actual price for each click when buying clicks, eCPC is a calculated metric that tells you what the CPC would have been if you bought clicks instead of impressions, actions etc.
 
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