- By default, all links are dofollow links unless they are modified to be nofollow links manually or are automatically changed by a website setting.
- Dofollow links pass along what the SEO community commonly calls “link juice.” Links are a vote for quality. By learning which webpages are often linked to, search engines can determine how highly websites should rank in search results. Links are just one of many ranking factors.
- In contrast, nofollow links have a bit of code that ask search engines to not crawl them or count them as votes of quality. Sometimes you may not be able to vouch for all links on your website, especially if they are user submitted or links to advertisements.
- In bold is what a nofollow implementation looks like in HTML:
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