what is CPC?

Cost per click (CPC) is a method website use to bill based on the number of times a visitor clicks on an advertisement. The alternative is the cost per thousand (CPM), which is the number of impressions, or viewers, in thousands, regardless of whether each viewer clicks on the advertisement or not.
 
CPC is more than just "an amount you pay for every click"--it's an important metric because it can be used to measure advertising spend.
CPC is important because it determines the financial success of your paid search advertising campaigns when you use advertising platforms such as Google AdWords.
 
Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns.
 
CPC is an actual-cost quantification for the broader advertising platform known as pay-per-click or PPC. An online advertiser only pays for actual click-throughs on its ads, as opposed to paying an upfront placement fee or impression-based fee. To evaluate the results of a PPC campaign, an advertiser compares the cost-per-click for its click-throughs with the measured results, such as traffic or sales conversions.
 
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