In CPC, you want people to get the information, without clicking. So if you are advertising yourself as a search engine optimizer, Cost per click depends on the competition of the market. For some easy niches, you can spend as low as 15 to 20 cents per click, and for others you can easily spend 1 or 2 euros per click or even more. Let’s take an imaginary niche where 50 cents is the average cost of a click with Google.