What is CPC? and how it is used in PPC?

Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns. In this lesson, you'll learn a more thorough definition of cost per click, why CPC is important, and how to lower your CPC while improving traffic and conversion levels.
Pay-per-click (PPC) advertising is a broad category, which includes a wide variety of platforms and mediums. However, most kinds of PPC ad campaigns can fit into one of two categories: Google Ads and Social Media Advertising.
 
Given below are some tips that you need to apply so as to reduce your Cost per Click in AdWords.
Add Long Tail Keywords. ...
Target the keywords that have low bids. ...
Use Negative Keywords. ...
Aim for 3rd or 4th position. ...
Focus on the Quality Score. ...
Create Tightly Themed Ad Groups. ...
Use Ad Scheduling. ...
Apply Geo Targeting.
 
Cost per click, which usually goes by the acronym of CPC, has two different meanings. For a search engine, the term cost per click means how much the search engine charges advertisers each time a visitor clicks on a sponsored link. Cost per click can also mean the total cost accrued by the advertiser when the ad is clicked on, from just listing the ad to the additional cost of the click-through on the part of the visitor.
 
The terms pay-per-click (PPC) and cost-per-click (CPC) are sometimes used interchangeably, sometimes as distinct terms. When used as distinct terms, PPC indicates payment based on click-throughs, while CPC indicates measurement of cost on a per-click basis for contracts not based on click-throughs.
 
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