What is CPA and CPM?

CPA - Cost per action (CPA) is an online advertising marketing strategy that allows an advertiser to pay for a specified action from a prospective customer. Doing a CPA campaign is relatively low risk for the advertiser, as payment only has to be made when a specific action takes place. CPA offers are most commonly associated with affiliate marketing. Cost per action is also known as cost per acquisition (CPA).
CPM - The CPM model refers to advertising bought on the basis of impression. This is in contrast to the various types of pay-for-performance advertising, whereby payment is only triggered by a mutually agreed upon activity (i.e. click-through, registration, sale).
 
Let me also add this, if you are considering choosing between CPA and CPM, it is better to go for CPM because it requires little effort from you to generate revenue. Since, users don't really need to click on adverts before you'd be paid.
 
Cost per action (CPA), also known as pay per action (PPA) and cost per conversion, is an online advertising pricing model where the advertiser pays for each specified action - for example, an impression, click, form submit (e.g., contact request, newsletter sign up, registration etc.), double opt-in or sale.
CPM (Cost Per thousand impressions) – An agreed upon price paid to a content site for displaying an advertiser’s banner a thousand times. “M” represents the Roman numeral for 1000.
 
CPA means Cost Per Action. The Action could be any of the following types of actions – A visitor clicking on your banner coming to your site and filling up a simple enquiry form (CPR – Cost Per Registration) , or if the visitor makes a purchase (CPS – Cost Per sale). It could be a flat fee or a percentage commission of the sale made.

CPM means Cost Per Thousand. (M is the Roman numeral for thousand – and so Cost Per Thousand).
This is the amount you will pay the ad-network or website publisher to show your ad a thousand times on their website or across their ad-network.
Whether your ad is shown only once to each visitor (Unique Impressions) or any number of times – is something that you will have to work out with the nad-network or the website.
CPM rates were once (pre yr 2000 bubble-burst era) as much as $75, but have now dropped to as little as $1 CPM.
 
CPM = Cost per thousand Impressions. How much you pay/get paid for 1000 ads served on a site/your site.
CPA = Cost per Action, or Cost per Acquisition. Performance metric. How much you pay/get paid, for a certain time of action or certain type of user acquired on their site/your site.
 
CPM
Believe it or not, the “M” in “CPM” does not stand for “million.” No, that would make too much sense. CPM is “cost per thousand,” with M being the Roman numeral for 1,000. While we don’t believe the Romans were selling ad units on tablets by this measure, CPM is one of the oldest ways to buy and sell ad inventory, and it’s still the most common method used today.
In online adspeak, CPM refers to the amount of money it costs for an ad to be served 1,000 times. So if a publisher is selling ads at $5 CPM, it would cost an advertiser $5,000 to receive 1 million ad impressions.
CPA
Clicks are great, but what if you want users to do something else after they’ve clicked through? When clicks aren’t enough, advertisers purchase ads on a CPA basis. CPA, in the world of advertising, has nothing to do with accountants. It means “cost per action” or “cost per acquisition.”
In a CPA deal, the advertisers are paying for each time a user takes a specific action because of the ad. This action could be anything a newsletter sign-up, to a tweet, to a purchase (hence “cost per acquisition”).
This type of deal can be risky to bloggers and publishers, though, as the conversion rates (how many people took the ad’s desired action) is largely based on the ad’s creative and the advertiser’s own web site.
 
Rajan Verma said:
CPA (Cost Per Action) – The cost paid per qualified action (click, sale, registration) from an online advertisement or affiliate link.

CPM (Cost Per thousand impressions) – An agreed upon price paid to a content site for displaying an advertiser’s banner a thousand times. “M” represents the Roman numeral for 1000.
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Full answers. Thank you very much.
 
A type of promoting where installment is indigent upon an activity that a client executes as an aftereffect of the advertisement. The activity could be making a buy, agreeing to a pamphlet, or requesting a subsequent call. A promoter pays a set charge to the distributer taking into account the quantity of guests who make a move. Numerous associate projects utilize the CPA model.
 
1 CPA is sometimes called "Cost Per Acquisition") where the advertiser wants to achieve specific goals such as product sales. Use the "Cost Per Acquisition" instead of "Cost Per Action" is not inaccurate in such cases, but not all "cost per action" provided that can be called "Cost Per Acquisition ".
2 CPM "cost per 1000 impressions"
Cost per thousand impressions, often abbreviated to CPI or CPM is the phrase used in online marketing related to web traffic. Campaign where the advertiser pays for every ad displayed to a user usually in the form of a banner ad on a website, but can also refer to the ads in email advertising.
 
CPM, which stands for Cost-Per-Mille (Mille is Latin for “thousand”), is when the price is based on 1,000 impressions. Almost all Publishers prefer to bill on impressions because it is an inventory based product, rather than a performance based product.
 
CPA stands for cost per action is is the paid marketing trick in this cost paid only when any action takes place on your ads.
where as CPM stands for cost per million when a thousand impression takes place on your ads then only you have to pay the amount.
 
CPM

CPM means Cost Per Thousand. (M is the Roman numeral for thousand – and so Cost Per Thousand).

This is the amount you will pay the ad-network or website publisher to show your ad a thousand times on their website or across their ad-network.

Whether your ad is shown only once to each visitor (Unique Impressions) or any number of times – is something that you will have to work out with the nad-network or the website.

CPM rates were once (pre yr 2000 bubble-burst era) as much as $75, but have now dropped to as little as $1 CPM.
CPA

CPA means Cost Per Action. The Action could be any of the following types of actions – A visitor clicking on your banner coming to your site and filling up a simple enquiry form (CPR – Cost Per Registration) , or if the visitor makes a purchase (CPS – Cost Per sale). It could be a flat fee or a percentage commission of the sale made.
 
CPA stands for cost per acquisition, it is a paid service in which you have to pay for each action like for each click, visit, impression, registration etc. CPM stands for cost per mile, in this you have to pay for thousand clicks and impressions.
 
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