What is content optimization?

Content optimization relates to how the presentation and architecture of the text, image, and multimedia content on a page can be optimized for search engines. Many of these recommendations are second-order effects. Having the right formatting or display won’t boost your rankings directly, but through it, you’re more likely to earn links, get clicks, and eventually benefit in search rankings. If you regularly practice the techniques in this section, you’ll earn better consideration from the engines and from the human activities on the Web that influence their algorithms.
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Content optimization is the process of building high quality content with webmaster guidelines. The content should be unique with good keyword optimization and a decent keyword density. A good content helps to rank your website higher in search engines.
 
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