What is cloaking in SEO?

Hi! Clocking is a black hat SEO technique used to improve ranking of website's previous keywords in which the content presented to the search engine spider differs on what presented on the user's browser.
 
Cloaking is tricking Google so it sees different content (eg more/differently optimized) on your website than search engines do.

Cloaking is something that is very unlikely to happen by accident, so it's not something you need to figure out how to avoid.
 
Yogopa said:
What is cloaking in SEO? Can anyone tell me?
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Cloaking is the presentation of alternative pages to a search engine Spider so that it will record different content for a URL than what a human browser would see. Cloaking is typically done to achieve a higher search engine position or to trick users into visiting a site. In such cases cloaking is considered to be Black Hat SEO and the offending URL could be Blacklisted. However, cloaking is sometimes used to deliver personalized content based on a browser's IP address and/or user-agent HTTP header. Such cloaking should only be practiced with a search engine's knowledge or it could be construed as black hat cloaking.
 
Cloaking is a black hat SEO method where you show a different page to Search Engines and Different Page to Users.
 
A website that uses cloaking recognizes search engine spiders by their IP address. It returns web pages to search engine spiders that are different from the web pages that web surfers see. Usually, the cloaking software creates hundreds of web pages that are optimized for a special search term so that search engine spiders get the impression that the website contains a lot of relevant information about a special topic.
 
Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page. When a user is identified as a search engine spider, a server-side script delivers a different version of the web page, one that contains content not present on the visible page, or that is present but not searchable. The purpose of cloaking is sometimes to deceive search engines so they display the page when it would not otherwise be displayed (black hat SEO). However, it can also be a functional (though antiquated) technique for informing search engines of content they would not otherwise be able to locate because it is embedded in non-textual containers such as video or certain Adobe Flash components. As of 2006, better methods of accessibility, including progressive enhancement, are available, so cloaking is no longer necessary for regular SEO.
 
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