Seo is technique of offpage and onpage optimize. On page is process of effort that we take in defining keyword, Meta tags, content duplication, domain, title etc which have to follow while developing site. Get most of the result do off page optimized like article submission, classified, social bookmarking, forum posting, blog post and social media optimize. You can get there more backlink and good traffic, that all best seo tips for increase your website.
Pay per click in search engine advertising, the advertiser would typically bid on a keyword so the PPC rate changes. PPC can be set up to work effectively within a few days, whilst developing a site's search engine optimization may take months in many cases. Therefore using PPC can be useful for new websites or for short term promotions as there is less initial cost involved and results will be achieved sooner.