The short answer is it’s difficult, but it’s definitely possible.
How to Rank for a Keyword in 10 Steps
Step 1: Lay the Groundwork
* A strong website
* A network to draw on
Don’t rush this stuff in your race for Internet gold.
Step 2: Do Your Initial Keyword Research
* Choosing a keyword with good volume, but not too much volume
* Choosing a keyword that’s relevant to your business model
Step 3: Check Out the Competition
* The domains and URLs
* The titles
* The type of content that’s ranking
* The types of businesses that are ranking
* How authoritative those sites are
You’re looking for ways that you can differentiate yourself.
Step 4: Consider Intent
Step 5: Conceptualize the Content
* An article
* A blog post
* A product page
* An index or directory of links (to other pages on your site or around the web)
* An authoritative guide
* An infographic
* A video
Step 6: Execute
Search Engines are looking for high-quality content
Step 7: Optimize for Your Keyword
Optimize your content while you’re creating it
Step 8: Publish
Step 9: Promote
* Share your content through your business’s social accounts
* Use social buttons or widgets on your site to promote independent sharing
* Build links to your content
Step 10: Analyze
Is truly optimized
Is truly high-quality
Is truly visible