What is benefits of PPC..?

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
 
if you still want, you can refer this:

What is pay-per-click advertising?

Pay-per-click adverts are the boxes you see above and to the right of search results in search engines such as Google and Yahoo. PPC ads are text-only, with just a heading, brief description and URL to entice consumers.
The two major PPC providers are Google AdWords and Yahoo's Advertising (formerly Yahoo Overture), which cover 98% of the PPC market including most other search engines. Google's AdSense distribution network also displays ads on millions of other websites.
PPC ads are paid for by the advertiser, who controls where the ads are placed and who they are targeted at. When a user clicks on an ad, the advertiser pays for that click because it is bringing traffic to their website.
When you set up your PPC campaign, you will place bids on the keywords you want. The search engines will then use an algorithm based on your bid and your site's relevance to the keyword to determine where it will be placed on the page.
Creating and planning your PPC campaign

Before you open a PPC account, find out what your current cost per lead is. Do this by working out how much each online sale is currently costing you - can find out what your current conversion rates are by using a service such as markneting.com's conversion rate calculator.
Once you have established how much your current sales are costing you, set the amount you can spend on each keyword. Use your cost per lead to help you - if you generate one sale per 100 visits, your conversion rate is 1% - so work out how much you are willing to spend on that one sale per 100 visitors.
Your next step will be to work out the list of keywords you will target. Use Google's Keyword Tool to work out which keywords are the most searched for by users. Don't forget, the more popular the keyword, the more expensive it will be - so try to achieve a balance between popular keywords and more specific ones.
When you sign up for a PPC account, you will be asked to set your maximum daily budget. If you set your budget to be £50, the search engine will display your ads until you have achieved £50 worth of clicks. The search engine will bill your credit card monthly.
Your ad will be ranked depending on how much you bid for it, as well as how relevant your website is to the keyword you're bidding on - so make sure your website's SEO is up to scratch.
Your ads will be made up of a title, a description and a 'visible' URL. The title should be no longer than 25 characters, and the text should be longer than 35 characters. Try to include your keyword in both.
Tracking your PPC campaign

PPC providers offer you a wide array of tools to track your campaign, so you should be able to track everything your users have done, from the search terms they entered to find your site to how much that sale has cost you.
Update your list of keywords regularly to get the most out of your PPC campaign. If, after a week, one of your keywords hasn't generated any leads, replace it with a different one.
PPC providers also allow you to target your campaign by geographical location, which means you can limit your campaign to your local area, or an area you know demand for your product will be high. For example, not many people in central London will have a need for tractor hire - but if you have offices in Wiltshire, Yorkshire and Norfolk, you can target all of those regions.
Checklist for PPC advertising

PPC ads are the boxes you see above and to the right of search results
The two major PPC providers are AdWords and Overture
PPC ads are paid for by the advertiser, who controls where the ads are placed
Advertisers place bids on the keywords they want
Plan your campaign by setting a target for your cost per lead
Plan a list of keywords to target using Google's keyword search tool
Set a maximum daily budget for your campaign
Your ad will be ranked depending on how much you bid for it and how relevant your site is to the keyword you're bidding on
Your ads will be made up of a 25-character title, a 35-character description and a 'visible' URL
Track your campaign using the tools provided by the PPC providers
Update your list of keywords regularly to keep your campaign fresh
 
andyle said:
if you still want, you can refer this:

What is pay-per-click advertising?

Pay-per-click adverts are the boxes you see above and to the right of search results in search engines such as Google and Yahoo. PPC ads are text-only, with just a heading, brief description and URL to entice consumers.
The two major PPC providers are Google AdWords and Yahoo's Advertising (formerly Yahoo Overture), which cover 98% of the PPC market including most other search engines. Google's AdSense distribution network also displays ads on millions of other websites.
PPC ads are paid for by the advertiser, who controls where the ads are placed and who they are targeted at. When a user clicks on an ad, the advertiser pays for that click because it is bringing traffic to their website.
When you set up your PPC campaign, you will place bids on the keywords you want. The search engines will then use an algorithm based on your bid and your site's relevance to the keyword to determine where it will be placed on the page.
Creating and planning your PPC campaign

Before you open a PPC account, find out what your current cost per lead is. Do this by working out how much each online sale is currently costing you - can find out what your current conversion rates are by using a service such as markneting.com's conversion rate calculator.
Once you have established how much your current sales are costing you, set the amount you can spend on each keyword. Use your cost per lead to help you - if you generate one sale per 100 visits, your conversion rate is 1% - so work out how much you are willing to spend on that one sale per 100 visitors.
Your next step will be to work out the list of keywords you will target. Use Google's Keyword Tool to work out which keywords are the most searched for by users. Don't forget, the more popular the keyword, the more expensive it will be - so try to achieve a balance between popular keywords and more specific ones.
When you sign up for a PPC account, you will be asked to set your maximum daily budget. If you set your budget to be £50, the search engine will display your ads until you have achieved £50 worth of clicks. The search engine will bill your credit card monthly.
Your ad will be ranked depending on how much you bid for it, as well as how relevant your website is to the keyword you're bidding on - so make sure your website's SEO is up to scratch.
Your ads will be made up of a title, a description and a 'visible' URL. The title should be no longer than 25 characters, and the text should be longer than 35 characters. Try to include your keyword in both.
Tracking your PPC campaign

PPC providers offer you a wide array of tools to track your campaign, so you should be able to track everything your users have done, from the search terms they entered to find your site to how much that sale has cost you.
Update your list of keywords regularly to get the most out of your PPC campaign. If, after a week, one of your keywords hasn't generated any leads, replace it with a different one.
PPC providers also allow you to target your campaign by geographical location, which means you can limit your campaign to your local area, or an area you know demand for your product will be high. For example, not many people in central London will have a need for tractor hire - but if you have offices in Wiltshire, Yorkshire and Norfolk, you can target all of those regions.
Checklist for PPC advertising

PPC ads are the boxes you see above and to the right of search results
The two major PPC providers are AdWords and Overture
PPC ads are paid for by the advertiser, who controls where the ads are placed
Advertisers place bids on the keywords they want
Plan your campaign by setting a target for your cost per lead
Plan a list of keywords to target using Google's keyword search tool
Set a maximum daily budget for your campaign
Your ad will be ranked depending on how much you bid for it and how relevant your site is to the keyword you're bidding on
Your ads will be made up of a 25-character title, a 35-character description and a 'visible' URL
Track your campaign using the tools provided by the PPC providers
Update your list of keywords regularly to keep your campaign fresh
Click to expand...

thank you very much
 
- Open your ways to nearby clients
- Fast Results
- Budget Friendly
- No conditions on SEO or Google Algorithmic changes
- Brand acknowledgment
- Take point of interest of business opportunities
 
In general, search engines don’t charge anything to insert a PPC advertisement. There’s no fee to set up an account and you only pay each time someone actually clicks on your ad. It’s like joining a gym and only paying for each pound you lose – who wouldn’t go for that?

With PPC advertising, you can tailor your budget based on your sales goals and how aggressive you would like to be. This keeps you from wandering over budget or getting in over your head.
 
andyle said:
if you still want, you can refer this:

What is pay-per-click advertising?

Pay-per-click adverts are the boxes you see above and to the right of search results in search engines such as Google and Yahoo. PPC ads are text-only, with just a heading, brief description and URL to entice consumers.
The two major PPC providers are Google AdWords and Yahoo's Advertising (formerly Yahoo Overture), which cover 98% of the PPC market including most other search engines. Google's AdSense distribution network also displays ads on millions of other websites.
PPC ads are paid for by the advertiser, who controls where the ads are placed and who they are targeted at. When a user clicks on an ad, the advertiser pays for that click because it is bringing traffic to their website.
When you set up your PPC campaign, you will place bids on the keywords you want. The search engines will then use an algorithm based on your bid and your site's relevance to the keyword to determine where it will be placed on the page.
Creating and planning your PPC campaign

Before you open a PPC account, find out what your current cost per lead is. Do this by working out how much each online sale is currently costing you - can find out what your current conversion rates are by using a service such as markneting.com's conversion rate calculator.
Once you have established how much your current sales are costing you, set the amount you can spend on each keyword. Use your cost per lead to help you - if you generate one sale per 100 visits, your conversion rate is 1% - so work out how much you are willing to spend on that one sale per 100 visitors.
Your next step will be to work out the list of keywords you will target. Use Google's Keyword Tool to work out which keywords are the most searched for by users. Don't forget, the more popular the keyword, the more expensive it will be - so try to achieve a balance between popular keywords and more specific ones.
When you sign up for a PPC account, you will be asked to set your maximum daily budget. If you set your budget to be £50, the search engine will display your ads until you have achieved £50 worth of clicks. The search engine will bill your credit card monthly.
Your ad will be ranked depending on how much you bid for it, as well as how relevant your website is to the keyword you're bidding on - so make sure your website's SEO is up to scratch.
Your ads will be made up of a title, a description and a 'visible' URL. The title should be no longer than 25 characters, and the text should be longer than 35 characters. Try to include your keyword in both.
Tracking your PPC campaign

PPC providers offer you a wide array of tools to track your campaign, so you should be able to track everything your users have done, from the search terms they entered to find your site to how much that sale has cost you.
Update your list of keywords regularly to get the most out of your PPC campaign. If, after a week, one of your keywords hasn't generated any leads, replace it with a different one.
PPC providers also allow you to target your campaign by geographical location, which means you can limit your campaign to your local area, or an area you know demand for your product will be high. For example, not many people in central London will have a need for tractor hire - but if you have offices in Wiltshire, Yorkshire and Norfolk, you can target all of those regions.
Checklist for PPC advertising

PPC ads are the boxes you see above and to the right of search results
The two major PPC providers are AdWords and Overture
PPC ads are paid for by the advertiser, who controls where the ads are placed
Advertisers place bids on the keywords they want
Plan your campaign by setting a target for your cost per lead
Plan a list of keywords to target using Google's keyword search tool
Set a maximum daily budget for your campaign
Your ad will be ranked depending on how much you bid for it and how relevant your site is to the keyword you're bidding on
Your ads will be made up of a 25-character title, a 35-character description and a 'visible' URL
Track your campaign using the tools provided by the PPC providers
Update your list of keywords regularly to keep your campaign fresh
Click to expand...

it great, thanks
 
PPC stands for pay per click and it is method where visit is purchased or per click is paid. It is generally done to increase the traffic to your site.
 
Pay Per Click (PPC) is a paid service by Google which give an instant traffic on your website and shows it on top rank in search result.
The benefits of ppc campaign are as follows:
- Relevant onlookers
- Fast and easy way to gain traffic on your website
- Immediate click
- No depend on seo
- You can spend your own budget
- Fast result
 
Pay-per-click is campaign that is used for marketing advertising on search engine results pages. Popular PPC systems include Google AdWords, Facebook’s advertising and Yahoo Advertising platform. Niche-specific PPC systems also abound.
 
Last edited:
You only pay when an interested person clicks.
You set your budget to control costs
You can reach your target consumer at the right time with the right ad
Unlike organic search, PPC can show results very quickly
PPC data can inform your other marketing channels
 
PPC is particularly useful for newer websites or those which are not currently being picked up and ranked by the search engines. Some of the benefits of undertaking a PPC campaign include:

Budgeting - With a PPC campaign you will be able to set a daily budget and this can be increased accordingly as the quality traffic which is directed towards your website begins to create revenue.

An Effectively Targeted Campaign - PPC gives you better control over which users arrive at your website through your choice of keywords. This is extremely important in ensuring that your advertising campaign is reaching the appropriate targeted audience. You can also geo target your campaign to reach specific clients and areas.

Campaign Flexibility - As a PPC campaign is so easy to measure, it also becomes very easy to adapt, or fine-tune, your campaign accordingly. This means that if a keyword isn’t working for you or you decide to target a different audience, a revision of the advertising components is achieved easily.

Pay for Targeted Success - Unlike more traditional advertising methods, launching a PPC campaign guarantees that you will only be paying for the people who are genuinely interested and decide to click through to your site. Every click can be viewed as a potential sale.

Real-time "Trackability" - We make sure your PPC campaign stays as effective and efficient as possible by tracking keyword and phrase successes (and losses), which ads bring in the most traffic (and which are duds), conversion rates and more. By doing this, you can be assured that your PPC ads are operating at maximum levels, especially since we can make any necessary changes immediately. Compare this to other forms of advertising, where results can take months to determine and changes can take additional weeks to implement.

Testing Possibilities - The speed of the traffic being driven to your site can often provide you with a fantastic way of testing out the demand for a new product or service without extravagant expense. This is possible as PPC is an extremely measurable and easy-to-monitor advertising technique.

PPC advertising levels the playing field - Even if your business is comprised of three people and a basement office, you can still compete with national chains.

Brand Awareness - Pay per click campaign is effective for increasing brand awareness, as even when the searchers do not click through they are still aware of the PPC ads appearing predominately on the results pages.

Increase local visibility - So maybe you own a gym or a hair salon, or maybe you run a small landscaping company. Even though your clients are going to be exclusively local, PPC is still a worthwhile investment for you. By carefully crafting and targeting your site's campaign, you can pre-qualify your site's traffic based on location or other factors to make sure you are driving the right people to your site.
 
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