Google's adwords system, used to get inorganic traffic to a website.Some benefits are :
Measurable:-With Google AdWords, every single aspect of your marketing campaign is measurable, right down to the number of clicks, number of impressions, click through rate (CTR), number of conversions, conversion rate, cost per click (CPC),etc.
Cost Effective: One of Google AdWords’ primary benefits is that it’s extremely cost-effective. You only pay when someone clicks on your ad (i.e. you pay per click) and
you determine exactly how much you want to spend.
Maximum Relevance: Google’s job is to present the most relevant and accurate results in response to a user’s search query.
Remarketing: Google remarketing, also known as retargeting, has been chastised in the media for the excessive frequency and poor targeting of the ads.
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