Hello everyone,
I'm the new guy here so I want to impress by my first post so I can discuss with you more and more later. The thread is all about the benefit of press release, so first we should notice about the definition of a press release. As we all know press release is an official stated newspaper used to give information about a specific topic. Press release is considered as the second most important method of link building according to moz - and well, moz is the biggest forum of SEO, I never heard of a person who does SEO work without experience and knowledge form moz.
The critical point of view here is why press release can bring such high benefit. You all know the term "Content is King", thanks to Google. As Google really recommend high quality content so a fresh and quality content will bring much more value than just a bare link. Press release is, in fact, a very great source of quality content, which needs to be approved by website's moderator to be published. That's why Google want a link comes from such trusted source like that.
Thank you for reading my comment, I will discuss more about SEO knowledge, as I have a little experience about SEO and really want a discussion forum to learn more.