Many small businesses are finally beginning to master using the anchor tag (a clickable link that takes you directly to a specific area of a page). This is a great way to improve navigation and give credit to outside sources that you quote in your content, not to mention the SEO benefits.
How the Anchor Tag Works :-
The anchor tag is essentially a tag that you can attach to a word or a phrase (exactly like you would a normal internal or external link), except it brings readers down to a different section of the page as opposed to another webpage. You’re essentially creating a unique URL within the same page when you use this tag. Consider the following example:
If you click on any of the headings in the “contents” box, it will jump you right down to that section without you ever having to leave the page or scroll down to find it.
The Benefits of Using the Anchor Tag :-
There are really three main benefits when it comes to using the anchor tag:
No Scrolling. The biggest benefit to the anchor tag is not forcing your visitors to scroll down tons of information to find a particular section. This can get daunting, and depending on just how much content is on the page, it can be very difficult to find a certain section amidst all the content.
Organization. This helps webmasters keep things in order. Instead of having to create several different webpages or splitting up a document, you can keep it all in one place.
Search Engine Use. Google sometimes uses this tag to help send a user to a specific section of your webpage, which helps make things easier for users.