What is a landing page?

A landing page could be a standalone online page, created specifically for the needs of a selling or effort. It's wherever a visitant “lands” once they have clicked on a Google AdWords ad or similar. Landing pages are designed with one targeted objective – referred to as a decision to Action (CTA).
 
In marketing terms, a landing page is a distinct page on your website that’s built for one single conversion objective. It's a page within your website built with a single actionable ask that facilitates the completion of that objective.Some purists in online marketing would even suggest your landing page should be completely distinct from the rest of your website - with no navigation bar to distract your visitors from your sole conversion goal.
 
A landing page is a website page that allows you to capture a visitor's information through a lead form. A good landing page will be targeted to a particular stream of traffic - say from an email campaign advertising a particular whitepaper - and, because it is targeted, and because it has an interesting offer behind a lead capture form, you will convert a higher percentage of your website visitors into leads with which you can follow up.
 
A landing page is a website page that allows you to capture a visitor's information through a lead form. A good landing page will be targeted to a particular stream of traffic - say from an email campaign advertising a particular whitepaper - and, because it is targeted, and because it has an interesting offer behind a lead capture form, you will convert a higher percentage of your website visitors into leads with which you can follow up.
 
The webpage or a section of a website that someone lands on after clicking a particular hyperlink is the landing page. It should be optimized according to SEO guidelines.
 
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