Google bombing is a practice whereby a specific web page is targeted to rank in 1st position in the SERPs for a particular search phrase, so that when that phrase is typed in Google it brings often humorous or controversial results. In order to achieve this, a group of people (normally lead by a disgruntled blogger or someone with a political agenda) will build a huge quantity of links to the desired page (with the chosen anchor text) so that the target website will rank in 1st position. Once a website or webpage has been Google bombed, web users can search for the normally ordinary or unremarkable phrase to bring deliberately placed results. Occasionally the results of a Google bomb are hilarious, others are thought provoking, and some are just plain unfortunate