What is 301 redirect?

301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It's not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or move pages around, it's the safest option. The code "301" is interpreted as "moved permanently".
 
A 301 redirect is a permanent redirect which passes between 90-99% of link juice (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.
 
301 Moved Permanently

A 301 redirect is a permanent redirect which passes between 90-99% of link juice (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.
 
A 301, or permanently moved, is a redirect that carries and distributes in an absolute manner. You should use a 301 to signify to the crawlers that your content has moved permanently – as in forever. Creating 301 redirects for your old content to point to the new content will tell the search engines that you have moved from A to B for good. This will allow search engines to direct ranking and value signals to the new URL because they understand this location to be the new, permanent home for that content.
 
The HTTP response status code 301 Moved Permanently is used for permanent URL redirection, meaning current links or records using the URL that the response is received for should be updated. The new URL should be provided in the Location field included with the response. The 301 redirect is considered a best practice for upgrading users from HTTP to HTTPS.[1] RFC 2616 states that:

If a client has link-editing capabilities, it should update all references to the Request URL.
The response is cachable.[2]
Unless the request method was HEAD, the entity should contain a small hypertext note with a hyperlink to the new URL(s).
If the 301 status code is received in response to a request of any type other than GET or HEAD, the client must ask the user before redirecting.
 
Last edited:
Back
Top