What goes into a successful local marketing campaign?

1. Promote Your Latest Customer Reviews on Facebook
2. Get Your Yelp Categories Correct
3. Build Custom Landing Pages for Every Campaign
4. Promote Your Content on Facebook to Your Local Audience
5. Use Remarketing to Generate Reviews
6. Build Guides for Local Activities & Promote Them!
8. Always Have Facebook Ads Going in Your Neighborhood for Brand Awareness
9. Use Sticky Menus For Your Landing Pages
10. Automate Your Social Media to Join In On Conversations in Your Shop
11. Leverage Call-Only Ads
12. Try Third-Person Ad Copy Instead of Talking About Yourself
13. Add Relevant Local Info to Your Location Pages Using Wikipedia
 
First and foremost, you need to set up your NAP (Name Address Phone) and local citations in local business directories such as Yelp, Yellow Pages, etc. You want to be sure that your NAP is the same everywhere, including your website.

Example:

If your NAP on your website address is

My Business
000 My Street
Anytown, State 12345
555-123-4567

It should be the EXACTLY the same everywhere. The above is not the same as this:

My Business
000 My St
Anytown, St 12345
555-123-4567
 
Back
Top