What factors affect quality score..?

Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. Quality Score is an estimate of the quality of your ads, keywords, and landing pages.
 
To reiterate, your AdWords Quality Score depends on several factors, among them:

- The relevance of your ad to the keyword.
- The relevance of your ad to your landing page.
- The historical performance of your account.
- The click-through rate of your ad.
 
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