what do you know about the search engine marketing?

In simple words, SEO is a tool for better visibility of the target website in the internet search pages. Whereas, Search Engine Marketing is accounted as the internet marketing procedure which increases the site's visibility by genuine search engine results and online advertising and it's promotion.
 
Search engine marketing (SEM) is related to SEO in that they both deal with digital marketing outreach on search engines like Google and Bing. However, SEO typically refers to internal, organic website optimization while search engine marketing is commonly known as advertising through a paid media budget.
 
Search engine marketing is the process of promoting your website in various search engines to build its popularity and reputation. Search engine optimization and social media optimization are two major processes used for search engine marketing.
 
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