The terms key performance indicator (KPI) and goal are sometimes used interchangeably to describe what you need to measure to determine whether you've reached a desired outcome. ... The goal is the outcome you hope to achieve; the KPI is a metric to let you know how well you're doing working towards that goal.
But Goals and KPIs can be more useful if each is given a more specific definition: Goals: The desired final outcome. KPIs: Key metrics indicating whether your performance is good enough to achieve your goals in the end. Let´s look at the use of goals and KPIs for a digital marketing campaign.
A Google Analytics KPI is an objectively measurable performance indicator used to monitor, analyze and optimize user behaviors on websites. Google Analytics metrics, among other things, help website managers in the operationalization of their marketing goals.