PPC is simple and can generate traffic quickly.
PPC campaign results are easy to measure
PPC allows you full control.
PPC Ads can be adjusted easily.
PPC Ads are cost-effective.
Disadvantages for PPC given below:
PPC can cost a lot if you can’t manage the campaign properly
PPC can generate junk traffic
PPC campaigns are not always successful
Advantages of PPC.
1. To generate more traffic
2. Allow full control
3. It adds website relevant ads easily
4. It's campaigning results easily measure
Disadvantages of PPC
1. It is costly
