What are the various advantages and disadvantages of pay per click advertising?

Advantages of PPC given below:

PPC is simple and can generate traffic quickly.
PPC campaign results are easy to measure
PPC allows you full control.
PPC Ads can be adjusted easily.
PPC Ads are cost-effective.

Disadvantages for PPC given below:

PPC can cost a lot if you can’t manage the campaign properly
PPC can generate junk traffic
PPC campaigns are not always successful
 
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