What are the Differences between SMM and SMO

Social Media Marketing(SMO) means helps in publishing the company services with free promotions in the social media websites. Social Media Marketing (SMM) is a paid marketing for running the campaigns and website promotions in the Social media sites.
 
SMO refers to the process of refining a website (optimizing it) so that it’s awareness and content are easily spread through social mediums and online communities by users and visitors of the website. SMM on the other hand plays more of an active role in relation to social media by referring to the creation and distribution of content and other messages through the social web by some form of viral marketing. This can be anything from creating compelling content that gets bookmarked and even hits digg’s homepage to spreading a viral video by putting it on YouTube and other social media websites. It’s about the things that are done off-site, for example, participating in online communities where your customers hang out would be an active role that falls under SMM.
 
Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach while Social media optimization is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.

Social media optimization (SMO) increases the visibility of your social media profiles, your social networking activity and your published content so that it is found by people searching for information and resources that relate to your content. Social media optimization helps drive traffic to your website or blog, makes it easier for others to share with their circle of influence, builds community around your brand and helps search engines index your social media profiles, social activity and blog posts more easily.
 
SMM or Social Media Marketing is used to promote a website through all sorts of social media, for example, include a link to a content that can reach thousands of users within social network. It’s main objective is to generate brand and visibility in the search engine.

SMO- Social Media Optimization is an important part of online Marketing. SMO is a basically use as a pull marketing strategy to communicate or interact with consumers in the form of posts or blogs, in social media sharing websites, and much more. There are several of websites and online communities to connect through social media optimization for that relevant site.
 
SEO:

Improving a website’s presence in organic search engine results.

SMO:

SMO increases the visibility of your social media profiles, your social networking activity and your published content so that it is found by people searching for information and resources that relate to your content
 
Social media marketing is perceived as a more targeted type of advertising and is therefore believed to be very effective in creating brand awareness.
whereas
SMO stands for social media optimization. The purpose of SMO is to use social media to increase traffic to a website. It is important to generate viral publicity.
 
SMM is mostly known as Social Media marketing whereas SMO is known as Social Media Optimization.
In general, SMO as on-page changes to a website that make the content and message are more compatible with social media sites, and SMM as techniques for actively increasing awareness of a site through participation in social media communities and services.

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Social Media Optimization or SMO refers to the process of streamlining or optimizing a website so that it can be exposed online on various social media channels.
SMM is about activities that are done off-site, for instance, participating in online communities to have direct interaction with your customers forms an active part of SMM.
 
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