What are the best ways to do social media marketing in 2017?

Always keep yourself updated with the latest trend so you can make content that is always relevant. There are a lot of good references here on the web, and as suggested by Keerti, you can try to enrol in online courses.
 
Social media marketing is the latest marketing option used these days.

When we talk about its latest trends you can go various options like:
Give best offers that your competitors aren't
Use hashtags: various brands are searched by their hashtags and they really work.
Coupon codes: provide your offers with coupon codes that can be redeemed later.
Post regularly: Always post regular updates related to your industry updates and news related to the same.
Interact with customers: Always interact and promote your services to your existing buyers. Like and comment on their answers as well.
 
Arm yourself with lots of patience, and create some original content, don't be like everyone else.
 
post quality and informative content
Post regularly
Use hashtags related your services
You can share images, videos related your services
 
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