ShreyaKoushik23
New member
What are the benefits of Webmaster tool?
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What are the benefits of Webmaster tool?
- Thread starter ShreyaKoushik23
- Start date
here are many benefits to registering your website with webmaster tools. Utilizing webmaster tools on your site will ensure that you are running a healthy website with the utmost efficiency.
Basic Benefits:
Access to search statistics on Google
Latest data regarding incoming links and internal links
Sends notification if your site has any crawl errors (misdirecting) and/or malware (spam, viruses, etc)
Shows you keywords you are targeting and how effective they are
Insights into crawling and indexing activity on the site
Basic Benefits:
Access to search statistics on Google
Latest data regarding incoming links and internal links
Sends notification if your site has any crawl errors (misdirecting) and/or malware (spam, viruses, etc)
Shows you keywords you are targeting and how effective they are
Insights into crawling and indexing activity on the site
pablohunt2812
New member
It is hardly difficult to guess from the name itself that Google Webmaster Tools is a set of tools for webmasters. However, what you don't know right away is that this is a very useful toolset that allows you to communicate with Google and adjust many aspects of how Google sees your site, such as list the external and internal links to your site, adjust the crawl rate at which Google bot indexes your site, check the keywords users typed to land on your site, as well as the click through rate for each keyword, see your site's statistics, and many more.
One issue that needs mentioning is privacy concerns. Since you are giving Google a full access to your site's stats, you might be worried about how they handle this data. While Google is a reputable company and it is not very likely they will abuse the data you are giving them access to, if confidentiality is a top concern for you, think twice before letting Google (or any other statistics solution, for that matter) to your site's secrets.
If you use Google Webmaster Tools together with Google Analytics, the results will be even better. You can access your Google Webmaster Tools data directly from Google Analytics, so if you are already using Google Analytics, with just some more effort you could easily integrate it with Google Webmaster Tools, too.
Google Webmaster Tools to Use Daily
Once you have verified your ownership and have Google code in place on your site, you can now start enjoying the advantages of Google Webmaster Tools. When you log into your Google Webmaster Tools account, the first thing you see is the Dashboard:
From here you can access all the major sections - Search Queries, Links to Your Site, Crawl Errors, Keywords, and Sitemaps. Clicking on any of these will open the respective section.
Search Queries
The Search Queries section shows the keywords that led users to your site.
This long list shows which keywords users searched for when they came to your site. It is best if this list matches the keywords you are optimizing for but very frequently this list contains good keywords you were unaware of. In this case, pick these good keywords and start optimizing for them, too.
In the Search Queries section, you can also see the number of impressions and the number of clicks, which gives you an idea about the CTR for this keyword. All equal, a higher CTR means the keyword is relevant, so you might want to invest some more efforts into this keyword. However, if you notice that as a result of your efforts, the CTR goes down, it is best if you don't touch this keyword anymore.
Links
The second very useful section of Google Webmaster Tools is the Links to Your Site section.
Here you can see where your backlinks (internal and external) come from, as well as the pages they are linking to. As with other link checking tools, don't expect that every single link to your site is displayed but nevertheless this list of backlinks is useful to check from time to time.
One of the advanced uses of the Links section is to disavow links to your site you deem harmful. Links from bad sites can hurt your rankings, so if you want to get rid of them, follow the instructions in this article.
Crawl Errors
The Crawl Errors section shows the errors Google bot encountered on your site. The data you get is similar to what you get when you use the Spider Simulator and it shows inaccessible pages, missing pages, server errors, and all sorts of problems that prevented Google from correctly crawling your site. You also get some other crawl stats (such as the number of pages crawled a day) that are useful to know.
Keywords
Similarly to the Search Queries section that also deals with keywords (but it is the ones users type to get to your site), the Keywords section also shows keywords. However, the difference is that here you see what keywords (and their significance) Google has found on your site. The two lists (of keywords users type and the keywords Google finds on your site) could be very different, which means you are not optimizing for what users are searching for.
The Keywords section also allows to see the theme of your site, which post Panda has become even more important.
Sitemaps
The last section you can access from the Dashboard is the Sitemaps section. Here you see the sitemaps of your site Google has found and the number of URLs in them. If the sitemap found by Google is different from what you expected it to be, you can submit a new sitemap for Google to use.
Robots.txt and Other Advanced Stuff
The sections described so far are the basic Google Webmaster Tools sections. There is also a lot of advanced stuff in each of them but we won't describe it into details. For instance, you can use your Google Webmaster Tools to submit a robots.txt file, or to set the preferred domain syntax (i.e. with or without www) to be displayed in search results. Google Webmaster Tools also allows to know if your site is infected with malware. If it is, you need to clean it first and then resubmit it for review.
Google Webmaster Tools is a really valuable instrument for SEO. It gives you at a glance data about all important SEO aspects of a site, such as keywords, links, crawl errors, etc. If you don't use it already, take the time and get familiar with it ‐ it will help you get better rankings for sure.
One issue that needs mentioning is privacy concerns. Since you are giving Google a full access to your site's stats, you might be worried about how they handle this data. While Google is a reputable company and it is not very likely they will abuse the data you are giving them access to, if confidentiality is a top concern for you, think twice before letting Google (or any other statistics solution, for that matter) to your site's secrets.
If you use Google Webmaster Tools together with Google Analytics, the results will be even better. You can access your Google Webmaster Tools data directly from Google Analytics, so if you are already using Google Analytics, with just some more effort you could easily integrate it with Google Webmaster Tools, too.
Google Webmaster Tools to Use Daily
Once you have verified your ownership and have Google code in place on your site, you can now start enjoying the advantages of Google Webmaster Tools. When you log into your Google Webmaster Tools account, the first thing you see is the Dashboard:
From here you can access all the major sections - Search Queries, Links to Your Site, Crawl Errors, Keywords, and Sitemaps. Clicking on any of these will open the respective section.
Search Queries
The Search Queries section shows the keywords that led users to your site.
This long list shows which keywords users searched for when they came to your site. It is best if this list matches the keywords you are optimizing for but very frequently this list contains good keywords you were unaware of. In this case, pick these good keywords and start optimizing for them, too.
In the Search Queries section, you can also see the number of impressions and the number of clicks, which gives you an idea about the CTR for this keyword. All equal, a higher CTR means the keyword is relevant, so you might want to invest some more efforts into this keyword. However, if you notice that as a result of your efforts, the CTR goes down, it is best if you don't touch this keyword anymore.
Links
The second very useful section of Google Webmaster Tools is the Links to Your Site section.
Here you can see where your backlinks (internal and external) come from, as well as the pages they are linking to. As with other link checking tools, don't expect that every single link to your site is displayed but nevertheless this list of backlinks is useful to check from time to time.
One of the advanced uses of the Links section is to disavow links to your site you deem harmful. Links from bad sites can hurt your rankings, so if you want to get rid of them, follow the instructions in this article.
Crawl Errors
The Crawl Errors section shows the errors Google bot encountered on your site. The data you get is similar to what you get when you use the Spider Simulator and it shows inaccessible pages, missing pages, server errors, and all sorts of problems that prevented Google from correctly crawling your site. You also get some other crawl stats (such as the number of pages crawled a day) that are useful to know.
Keywords
Similarly to the Search Queries section that also deals with keywords (but it is the ones users type to get to your site), the Keywords section also shows keywords. However, the difference is that here you see what keywords (and their significance) Google has found on your site. The two lists (of keywords users type and the keywords Google finds on your site) could be very different, which means you are not optimizing for what users are searching for.
The Keywords section also allows to see the theme of your site, which post Panda has become even more important.
Sitemaps
The last section you can access from the Dashboard is the Sitemaps section. Here you see the sitemaps of your site Google has found and the number of URLs in them. If the sitemap found by Google is different from what you expected it to be, you can submit a new sitemap for Google to use.
Robots.txt and Other Advanced Stuff
The sections described so far are the basic Google Webmaster Tools sections. There is also a lot of advanced stuff in each of them but we won't describe it into details. For instance, you can use your Google Webmaster Tools to submit a robots.txt file, or to set the preferred domain syntax (i.e. with or without www) to be displayed in search results. Google Webmaster Tools also allows to know if your site is infected with malware. If it is, you need to clean it first and then resubmit it for review.
Google Webmaster Tools is a really valuable instrument for SEO. It gives you at a glance data about all important SEO aspects of a site, such as keywords, links, crawl errors, etc. If you don't use it already, take the time and get familiar with it ‐ it will help you get better rankings for sure.
sadianisar
New member
Google Webmaster is a free SEO tool. It is used to submit a sitemap.xml, indexing, crawl errors, keyword ranking position, status of a website.
Niveda George
New member
Hi
Benefits Google Webmaster tool, on your site will ensure that you are running a quality and healthy website with the high efficiency.
You can access sitemaps, search queries, link to website, crawl error and status, website traffic, etc..
Benefits Google Webmaster tool, on your site will ensure that you are running a quality and healthy website with the high efficiency.
You can access sitemaps, search queries, link to website, crawl error and status, website traffic, etc..
seogroupbuy
New member
Basic Benefits:
Access to search statistics on Google
Latest data regarding incoming links and internal links
Sends notification if your site has any crawl errors (misdirecting) and/or malware (spam, viruses, etc)
Shows you keywords you are targeting and how effective they are
Insights into crawling and indexing activity on the site
Access to search statistics on Google
Latest data regarding incoming links and internal links
Sends notification if your site has any crawl errors (misdirecting) and/or malware (spam, viruses, etc)
Shows you keywords you are targeting and how effective they are
Insights into crawling and indexing activity on the site