SEM stands for search engine marketing. It is the process of promoting your website in various search engines to build its popularity and reputation. Search engine optimization and social media optimization are two major processes used for search engine marketing.
Increase brand awareness and brand equity of product.
Increase Visibility - Increase in web site traffic.
Advertise to an audience that's already interested in you.
Increase in targeted leads.
Target your ads to users based on languages and locations.
SEM helps better visibility on the search engine result page by making a payment for the specified position on the SERP. It is a kind of advertising your website, so that it reaches your customers before your competitors.
Benefits of Search Engine Marketing (SEM) Increase brand awareness and brand equity of product. Increase Visibility - Increase in web site traffic. Advertise to an audience that's already interested in you. Increase in targeted leads. Target your ads to users based on languages and locations.