Cloud hosting has many advantages, which is why it has become so popular. It’s extremely reliable, because even if one of the connected servers goes down, the other servers will maintain hosting. Because the cloud is run on multiple servers, you can easily add more servers enabling seemingly endless scalability. Cloud hosting is essentially synonymous with the Internet (to most people, it’s the same thing), so like the Internet you can access your data from anywhere in the world. All this at a relatively low cost too, which is typically pay per usage. While some companies may have concerns over security, cloud hosting firms help companies overcome this by offering dedicated IT support and establishing strict controls.