Social media provides another way for businesses of all sizes to generate brand awareness, direct traffic to the site, and to boost SEO.
Researchers now agree that social “signals” such as Facebook likes and shares, Twitter follower counts and tweets linking to your site and pages, and Google+ circles and reviews and links are all noticed by the search engine bots and algorithms, and help contribute positive SEO power to your site. And if you’re in a B-to-B market, LinkedIn promotion of your latest content can drive direct traffic and the occasional shared link from your networks.
Have active business Facebook, Twitter, Google+, and LinkedIn accounts and link to them with share buttons from your site.
Promote your latest news and views in your social media presence and ask/invite others to like and share.