What Are Paid Results?

Paid search or PPC results also known as pay-per-click are advertisements. The ads are typically displayed at the top of organic search results. the ads are search ads, displayb ads, also video ads.
 
Paid search results also known as pay-per-click are basically advertisements. The ads are typically displayed at the top and to the right of organic search results. The fee you pay is based on the number of clicks or views you receive for your ads.
 
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Paid search refers to any search process where results are dictated by payment from advertisers. However, many associate the term paid search with pay-per-click (PPC) advertising, a specific kind of business relationship where advertisers pay search engines or other Web hosts when ads are clicked, which gives the host entity incentive to display the ads as search results.
 
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