Generic keyword means related to the topic and there is no any providing additional information.
Just as the title suggests these are very generic, unspecific terms that get searched for. Something like “Tennis Shoes” or “Digital Cameras” would be considered a generic term.
Generic keywords are searchable or identifiable words that have meanings that have a relatively wide scope. Generic keywords tend to produce a relatively large number of matches and tend to have a higher cost. Generic keywords can have a much lower conversion rate due to their wide scope of meaning.
Generic keyword is that keyword which contains some or few word phrase and didn’t refer any brand name directly for user search
For example, selling site