1, An Attention-Grabbing Headline.
2, User-Friendly Navigation.
3, Effective Salescopy.
4, A Clear "Call to Action"
5, Well-Chosen Images.
6, A Strong Opt-In Offer.
7, Testimonials.
8, An "About Us" page.
9, An FAQ Page.
10, Your Contact Info.
these are the few elements of good website has it.