What are backlinks?

Backlinks are the external links from different websites pointing to your website. This is one of the most important factors out of the total (almost 200) factors which search engines consider for ranking your site in SERP. But all the backlinks are not same, some are important while others not. So the point which comes to mind is how to know which link is more important and which is less important. So let's get into the detail of this very important terminology in SEO which is called DO FOLLOW vs NO FOLLOW.
 
Backlinks are incoming links to a webpage.

When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. This is still true to a large extent.
 
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