Twitter is useful if you have a lot of activities and news to share. But what if your company is boring and doesn't do much with every day being the same. Is it still useful or will it have a negative impact?
I struggle with this too kai_uk. One of the keys to successful marketing a small business on Twitter is to tweet personal information that will speak to your target audience. You do not need to have all your tweets relate to selling a product. Write tweets that give your business a personal touch. Interact on a personal level with your target audience:
- reply to tweets that interest you
- mention an employees birthday or other significant event
- ask questions to engage your audience