SEO or ASO

SEO (Search Engine Optimization) is now recognized as an online marketing profession, it is the job of you to optimize your website for Google-friendly and importantly, ensure the value of Google users.
The App Store Optimization (ASO) is a series of tasks that satisfy the requirements to increase the visibility of a mobile application (such as iPhone, iPad, Android, Windows Phone) in one App store
 
I'm not familiar with ASO but based from the comments above it seems like it is an optimization designed for applications in app store. Anyway, both are optimized for different platforms so no need to compare.
 
App shop marketing (ASO) is the process of helping the exposure of a mobile app (such as an iPhone, iPad, Android operating system, BlackBerry or Ms windows Cellphone app) in an app shop (such as iTunes for iOS, Search engines Play for Android operating system, Ms windows Store for Ms windows Cellphone or BlackBerry World for BlackBerry).
 
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