You will need to optimize your websites internally first. This will include techniques such as...
- SEO friendly site structure
- unique content and meta tags
- internal link structure optimization
You will then need to move into external optimization techniques such as...
- Site Maps and RSS Feed
- Social Media
- Backlink development ..
Forum posting
Social bookmarking submission
Posting classifieds sites
Blog commenting
Yahoo answers
These are the methods to heal the keywords from penguin attack.
Do following tasks that are good SEO method drive traffic hugely.
1.Publish relevant content
2.Update your content regularly
3.Metadata
4.Information Architecture with SEO in Mind.
5.Get on YouTube.
6.Become a member of industry Facebook and LinkedIn groups.
7.Do Answer Questions etc.
8.Submit your blog posts to StumbleUpon.
9.Promote your blog posts to your email list.
10.Join a blogging community like ProBlogger or CopyBlogger.
11.Include links to other relevant posts on your blog .
12.Guest post on relevant blogs.
13.Start a forum on your website.
14.Start a Facebook group that drives traffic to your site.
15.Become a columnist or contributor on a well-known website.
16.Optimize your existing posts.
17.Create a top 10 website post.
18.Make the most of Facebook links.
19.Focus on long-tail keywords.
20.Have a link-worthy site
21.Use alt tags