Purpose of Cloaking

Hello! Clocking is a technique used to improve ranking of website's keywords in which the content presented to the search engine spider differs on what presented on the user's browser.
 
It displays different information to a search engine spider than what the user will see ultimately .
 
Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page. When a user is identified as a search engine spider, a server-side script delivers a different version of the web page, one that contains content not present on the visible page, or that is present but not searchable. The purpose of cloaking is sometimes to deceive search engines so they display the page when it would not otherwise be displayed (black hat SEO). - Source wikipedia
 
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