keyword?

It is a highly descriptive word which search engines employee to seek out relevant web pages or sites.
 
A keyword are also known as a search term, its what a user enters into Google or other search engines to find information, products or services.
Keywords (search terms) are what websites and blogs etc try and rank for (show up in these results, given after a user enter a search term)
 
In the world of SEO or Search Engine Optimisation there are “ego keywords” that may well attract lots of browsers and “money keywords” that attract real buyers…identifying and differentiating these is the very first step in maximising the Return On Investment (ROI) of your web site with the Search Engines.
 
Keyword (linguistics), word which occurs in a text more often than we would expect to occur by chance alone
Keyword (computer programming), word or identifier that has a particular meaning to the programming language
Keyword (cryptography), word used as the key to determine the letter matchings of the cipher alphabet to the plain alphabet
Index term, a term used as a keyword to retrieve documents in an information system such as a catalog or a search engine
Keyword (rhetoric), a word that academics use to reveal the internal structure of an author's reasoning
Keywords: A Vocabulary of Culture and Society, 1973 non-fiction book by Raymond Williams
 
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