In the discovery phase of a design project is it better to use archetypes over person

R

Rakodoo

Member
I am trying to understand why you would say archetypes are better than persona for discovery phase?

Maybe because you understand that personas are fictional and archetype are more based on actual behavior as these are modeled from typical users. In this case, answer is no. Personas are just as much based on actual behavior as archetypes (or they should be at least).

I think of archetypes as an average behavior, where as persona as a set of distinct diverse behaviors. Henceforth, for divergent brainstorming, personas are obviously better.
 
Many companies starting their projects do not take into account all the possible needs of the client because of what at the stage of creation have to redo everything, which leads to the cost of extra money time or leads to the cancellation of the project in the worst case. To avoid this there has long been a stage of detection. Learn more about it on Benefits of the Discovery Phase. But in short this is the phase that is focused on gathering all the information from the client in advance to avoid various problems in the project later.
 
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