You must’ve seen people use different hashtags with their social media posts and updates. Hashtags expand the reach of your posts beyond your immediate followers and help you reach new audiences.
To get more traffic to your post's you need to have a quality content and it should be easy to read make sure it doesn't contain complicated words where a normal user can not understand it. Put some images that are related to your post.
Content should be interesting and informative, use hash tags, attractive images and infographics will increase your likes on social media and you will get good traffic to your site.