How to use pay per click marketing?

Pay per Click is an advertising model where businesses pay an agreed upon amount, each time their advertisement is "clicked", and not each time their ad is displayed. When you setup a PPC campaign you can control the traffic. While a new website takes time to rank well in search engines, with PPC you can turn the traffic on and off. With PPC you can create almost instant traffic.
 
A Pay Per Click (PPC) campaign is a popular way for attracting targeted visitors to a web site and converting them into buyers. Here, an advertiser needs to make payments for the ads published online solely based on the qualifying clicks. This means payments need to made only when a visitor clicks on the advertisement to visit the web site or the landing page.
 
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